TL;DR: GEO is systematically increasing the chance that AI systems — ChatGPT, Gemini, Perplexity, AI Overviews — mention and recommend your brand when answering your potential customers' questions.
Definition in two sentences
GEO (Generative Engine Optimization) is optimizing brand presence in generative AI answers. It covers visibility measurement, content optimization for citability, authority building in AI-cited sources, and technical site readiness for AI crawlers.
Why we measure SEO and GEO separately
Research shows that AI platforms and classic search engines can rely on different source sets. The scale of that difference depends on the platform, search mode, market and measurement date. GeoFolks therefore does not transfer one percentage across environments: it measures each one separately and records the answer context.
Winner takes most
An AI answer typically names 3–7 brands. There is no "page 2". A brand outside that list does not participate in the purchase decision — and the user often opens no website at all (zero-click reaches ~69%).
Where to start
With measurement. Before investing in content or PR, check which prompts include your brand, whom AI recommends instead of you and which sources it cites. That is exactly what our free mini-analysis does.